Letran-Bataan represents in ADSpeak 2016

Posted on March 29, 2016      

      The second year, third year and fourth year Communication students attended the annual ADSPeak 2016, a student convention on Values advertising with the theme "Values Overtime" at the Letran-Manila Student Center Auditorium last March 04, 2016.

      The convention aims to promote values through socially-conscious advertising.

      The resource speakers who shared their insights on values in advertising include Raul M. Castro, Chairman and Chief Executive Officer of McCann Worldgroup Philippines; Mike Constantino, Managing Director of Brand New Media; Blen Fernando, President, Philippine Association of National Advertisers (PANA); Joey Ong, Chief Creative Officer of Aspac Advertising; Ellen Samano, General Manager, Foote, Cone & Belding Manila; Bryan Siy, Creative Director, TBWA/Santiago, Mangada, Puno; and Budjette Tan, Executive Creative Director, MRM/McCann.

     Delegates from different Universities and Colleges participated in the said event.

      Letran Bataan Communication students also joined the Values Advertising Competition for Brand Communication category as sponsored by Enervon Multi-vitamins. Students produced a 30-60 second radio and television commercial for the brand considering the "creative brief" of the product.

      Back in 2014, the Communication area bagged a place for Best TV Public Service Announcement, one of ADSpeak's categories for participating schools.

- Jayson Nicholas Viray


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